The Lake Group maintains relationships with a variety of specialists that are organized into project teams depending upon the project plan. These affiliates include.

Bev Arnoldy
Ms. Arnoldy specializes in web design and usability. She brings twenty-five years of experience as a usability consultant, technical writer, support engineer, and software developer that enables her to understand the technical details of any project. Her industry experience includes computer software and Internet applications in healthcare, PC utilities, human resources, database servers, and consumer products. Her corporate work experience includes contributions in software development, technical support, technical writing, and training for such firms as Honeywell, Intel, Schlumberger, and Mentor Graphics. Bev holds bachelors and masters degrees in mathematics and computer science from the University of Minnesota.

Gini Chin Design
Gini Chin Design produces graphic design, art direction and production management of logos, labels, presentation materials, and publications. Gini also provides corporate and commercial film and video art direction, graphics and props. Some of GCD’s clients include ASLA, Ziba Design, Rockport, Candies, Dockers, Adidas, Food Alliance, Freightliner Corp., Hewlett-Packard, Columbia Sportswear, Vasque Hiking Boots and a number of large NW-based service and high-tech firms.

Jill Dornan
Jill established Dornan Communications to help growing business-to-business companies differentiate their market message and effectively reach target audiences with integrated marketing communications with an emphasis on public relations. Among the organizations Jill has worked with are business leaders such as American Red Cross, IBM, Oracle, Philips and Raychem. Jill holds a BA from California State University, Sacramento. She studied MBA coursework at Marylhurst, and is working on a certificate in business administration from UC Berkeley.

Health Strategy Consulting
Tom Clough leads this boutique consulting firm focused on the natural products industry. The company guides leaders in health, with a global reach. They provide information, analysis and insights to develop and implement health-based strategies. Regularly assisting leading global players in the food, pharmaceutical, chemical and nutrition industries, they customize their offering to become the most effective and valuable partner to clients.

Leo MacLeod
Leo provides turnkey marketing communications for professional services companies. Leo serves as an adjunct marketing director for many clients, working with tight budgets and high expectations for results-driven marketing programs. Services include market/competitive analysis, resource and opportunity identification, project management, writing, media relations, collateral development, web site, speaking engagements and direct marketing. Areas of focus include B2B, retail/grocery and architectural firms. Leo’s highly successful background includes marketing management positions in every sector of the economy. He helped raise $32 million for the OMSI, developed unique entrepreneurial ventures for Multnomah County Library, and served as Account Director for branding agency Nerve, where he drove business development and managed accounts for WebTrends, WellMed and CCS Express ATM.

Dr. Don Roupe: Advanced Market Concepts
Don has more than 20 years of marketing experience with such companies as Tektronix, Northwest Natural, US West Corporate, Ashton-Tate, Warn Industries, Tri-Met and Carling National Breweries as well as consulting work for companies in the high technology and utilities marketplace. His areas of interest include marketing research, quantitative methods, category and product management, systems thinking, and international marketing. Don received an M.B.A. at the University of Puget Sound and his Ph. D at Portland State University.

Kelly Rupp: Lead to Results, LLC
As Managing Director of Lead To Results, LLC., Kelly helps emerging businesses get sales and marketing traction with new products or new markets. He blends strategic marketing and business planning acumen with sales development actions to quickly lead his clients to increased top-line results. Prior to founding Lead To Results, his vita includes executive roles at WebCriteria (web site analysis), Mentor Graphics and Synopsys (electronic design automation), Tektronix (electronics test equipment) and Intel (semiconductors). He is an accomplished author and public speaker. Kelly holds bachelors and masters degrees in computer science and psychology from Southern Illinois University.

For additional information about the Lake Group, please contact us directly at info@lake-group.com.