We believe successful companies can be more effective using an outside perspective in addition to thier management team. The Lake Group can help key business issues, create clear goals and milestones, and detailed implementation plans.

Our work is guided by the "Lighthouse Model", a process of leading the organization through situation analysis, feasibility, business plan and implementation.

Typical engagements include:

• Strategic planning: articulating the vision, focusing on well-researched growth options, and effective implementation using the Lighthouse Model.

• New products: cross-functional new product implementation planning that quickly capitalizes on identified market miches or competitive weakness.

• Branding: we help clients articulate brand identity, then initiate brand strategies and brand systems so that they can be implemented across the organization.

• Sales plans: thorough deployment plans that can realistically and effetively penetrate target markets and major accounts.

• Market research: evaluating market segments, end-user and channel needs, market size and profit potential. Third-party or custom research can be used depending on need.

• Marketing plans: specific actionable plans that recognize unique industry issues and reflect the motivations of both consumers and channel partners.

• Startup businesses: new companies often need a broad range of both marketing and fundraising expertise. We are positioned to develop compelling product positions, brands, and business plans and recommend fundraising strategies to gain market traction.

For additional information about services offered by the Lake Group, please contact us directly at info@lake-group.com.